A Four-week engagement with Tyson Foods
All your eggs in one convention.
Tyson Foods knows culture drives results, leverages strengths, and builds teams. So, for their annual SalesCon, Tyson tapped our designers to lead their annual rebranding initiative.
We created a suite of digital materials to support the sales convention and a subsequent advertising campaign. Efforts included both digital and print designs as well as a revamped Tyson communications package. Large-scale digital and printed signage were part of an atrium take-over at the site of the event as were a variety of hybrid digital experiences through the venue.
They’re passionate about their work. I appreciate their willingness to look outside themselves to find suitable solutions and their transparency allowed us to come up with an innovative approach [that] went above and beyond our expectations.
– Executive Producer, Tyson Foods + Next Page Events